4 Things to Consider When Setting up a Boutique

‘Boutique’ is such an evocative word – it means so much more than ‘shop’ or ‘store’. A boutique is not just a simple place to exchange goods for money;it creates a unique experience for the customer. Here are four tips to help you set up a boutique and differentiate yourself from the thousands of mundane, boring ‘shops’ out there.1. Unique Selling Points What’s your Read More

5 Ways to Increase Brand Awareness

No matter how big or small your business is, building your brand is imperative for your survival in the marketplace. Whether you’re promoting your company to consumers or other businesses, you have to compete in a very busy and crowded market and against established brands with big marketing budgets. So how do you increase the awareness of your brand amongst new and existing Read More

How to Dress to Impress at Your Job Interview

So, you have a great CV, and your covering letter impressed somebody enough to get you called up for an interview. That means you’ve got to get your look right. Remember, first impressions are rarely changed once established. It’d be nice if your skills are what got you the job, but the way you look matters too! If you haven’t attended an interview for a while though, you Read More

Email Verification: A Necessary Action for E-Mail Marketing

Social media and email are common tools used by small and medium sized businesses to promote their products and extend their reach to consumers worldwide. Posts, tweets, newsletters and email campaigns offer a cost-effective platform for generating product interest that eventually leads to sales.  One aspect that should not be taken for granted in implementing these marketing Read More