Tips for Success in Trade Shows

Trade shows are like a jungle, a jungle of trade show displays, so to speak. Your job as an exhibitor is to make your trade show booth stand out from hundreds of booths. Therefore, your trade show display is going to be like a needle in a haystack, and you would like your prospects to find it easily. So what can you do to accomplish this? Below is a rundown of some tips that you can count on to make your trade show display stand out and pull qualified traffic.

Trade shows

Plan Properly

When it comes to exhibitions, planning is an integral requirement for success. Indeed, failing to plan is like planning to fail. You should come up with a plan for success even before signing up for an exhibition. First, you have to figure out why you need an exhibition and whether a given trade show will attract the kind of traffic your business needs. You then have to determine the cost and the benefits of displaying your products at the trade show and establish if it makes economic sense. Once you are satisfied that a trade show makes financial sense, you should go ahead with developing a clear and targeted message for your prospects

Get a Reliable Trade Show Display Company

Since there will be many other people displaying their products at the trade show, you have to ensure that you have a well-designed and branded trade show booth to get the attention of your prospects. You also have to ensure that you have a professional to help you with managing your booth so that you can have adequate time to talk to potential customers. In other words, you need a reliable trade show display company such as ExpoMarketing. If you choose to work with ExpoMarketing, they will help you with everything from designing to fabricating to branding, to transporting to installing to uninstalling.

Conduct Pre Trade Show Marketing

Just before the trade show event begins, it is wise to let people know that you will be exhibiting there. You can inform them through channels such as Facebook, Twitter, Instagram, and any other method that you can use to reach them. The aim is to make them have a reason to commit themselves ahead of time to stop by your trade show display.

Get Contacts

During the trade show, ensure that your presentation is clear and adequate. Be ready for the possible questions that people are going to ask. In other words, you have to understand your products and your customer’s expectations. Once you have made your presentation, make a point of getting your potential customers’ contacts. This will help you to contact them after the event. Remember to let them know that you will be contacting them soon. To keep your brand resonating well with them even after the vent, you should have giveaways such as branded pens and calendars. You can also give them your brochures or business cards.

The Takeaway

Overall, it is apparent that for you to succeed in a trade show; there is a lot you have to do to make your trade show display to stand out. If you are looking for a trade show displays company to help in making your project a success, then ExpoMarketing is the answer. Get in touch with them today and rest assured that your high-quality trade show display will be delivered on time.


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Creating An Effective Trade Show Booth

Many people might feel as though trade shows are no longer a good investment in the digital age, but they do still have their place and can be very effective as long as you come prepared and have a well-designed plan. One of the best ways to get a high return-on-investment on a trade show is to have an effective trade show booth. You need to decide what you’ll include in your booth, how it will be set up and what overall design you’ll be using. Educate yourself on the best and most effective trade show booth practices while you’re making your plans.

Keep it Simple

Be careful that you don’t overstuff your booth. Even if your company or business offers a vast variety of products and services, you don’t have to include each and every one on the banners and signs for your booth. Simple is the most effective approach. There’s no bigger turn off to trade show attendees and prospective clients and customers than a booth that tries too hard to entice them and assaults their eyes with big flashy logos and designs.

Something else you’ll want to keep simple is the message you’re trying to convey to anyone who passes by your booth. Leave the marketing slogans alone and go with a customized message by investing in banner printing and having a simple logo or sign displayed on your booth. What’s the core message you want to convey?

Only Bring the Best

If you’re having trouble deciding on what products or services you’d like to include with your trade show booth, bring the best-selling, the most popular and crowd favorites. Trade shows are also a great time to let people know about some of your new and upcoming products and services. This is an excellent way to create a buzz and get people interested in your future plans. Show that you’re a company that’s always looking toward the future while ensuring that you’re still committed to past designs, products and services. People like to see a company that’s in it for the long haul.

Keep Things Moving

There’s a lot to see and do at a trade show, so you want to make sure that you get noticed. Create a sense of movement around your booth with a looping DVD on a large TV screen. You can also have a rotating display next to your booth as well. Whatever you do, make sure your visuals and attention grabbers are enticing and interesting and not annoying or too flashy. You want to get attention, but you want to make sure it’s the right kind.

Make Your Booth Intimate

A way to make your booth more inviting is to keep your area small and private. You want people to almost feel like they’re at home. This doesn’t mean that you have to have scented candles or a four-course meal offered at your booth, but you should at least think about having a table and chairs so that passersby can sit down with you and talk about your company. Walking around all day can be tiring, so people will be more comfortable and more willing to talk with you if they can do so sitting down. You might even want to have a few snacks and a water cooler so people can have some refreshment while they talk.

Trade Show Booth guide created by The Exhibit Company, Inc.

Plan your booth well in advance and be sure to have at least one customized banner or sign displayed somewhere on your booth to give it a more personal touch. You might not feel as though you have the funds to attend a trade show and pay for a booth, but can you afford to take the chance of passing up on new clients and business connections?

Advice courtesy of Check out on Twitter for more tips on enhancing your trade booth.