How to Get Started With Your Own Interior Design Company

 interior design

Starting any business is no easy feat, even when your business is centered around a hobby that you’re passionate about, like interior design. It has different complexes than starting an ecommerce business, and you should understand the ins and outs. The world of interior design business is vast and growing. The bureau of Labor Statistics and the U.S. Census found that the amount of interior designers increased by 11.9 percent to 68,067. The number of firms also are up by nearly 6 percent to 12,642. If you’re considering starting your interior design company, here are a few steps you should take:

Determine Your Niche

There are many niches in interior design, and by honing in on one of them, you can stand out from the rest. For instance, do you want to focus on basement remodeling, furniture refinishing, or one of the many other dozens of subfields in interior design? Sometimes, you might find yourself honing in on a theme instead of a particular area. Whatever niche you decide on, be sure of two things 1) It’s a niche you’re passionate and happy to work with and 2) it’s a profitable niche.

Think About Branding

As an interior designer, branding is very important. After all, interior design is a very visual field, and how your brand represents itself is of the utmost important. Your website design is one of the most important decisions you’ll make. People will make judgements based on first impressions alone, and if you haven’t put thought into what your branding will be, you could lose valuable clients. Branding is how you differentiate yourself from the hundreds of other interior design companies out there. Take a look at this list of small business branding success stories to help steer you in the right direction.  

Don’t Forget About SEO

No matter how great your services are, if you don’t have the right SEO strategy, it becomes very difficult to excel above your competition without a plan. “Every business needs SEO to increase brand awareness,” says eWeb Results, an agency that offers Houston SEO services. “If you aren’t proficient in SEO, you should work with a reputable local agency who has proficiency in your area. The ultimate goal is to rank locally for people looking for those services in your area.”

Organic search is the primary source of website traffic; although paid traffic can be fruitful, it cannot outdo organic search. Search engine optimization also helps build credibility and trust with search engines, because it ultimately aids the user experience—which is what Google cares highly about.

Build Your Portfolio

When you launch your business, initially you might find trouble seeking your initial batch of clients. This is because you’ll find yourself in a classic Catch-22 situation: you can’t get clients without a portfolio, and you can’t secure a portfolio without clients.

For this reason, you should highly consider doing some client work for free when you’re just starting out. You’ll get some much needed work from offering your services for free, as well as some early reviews that can help you win paying clients. However, before you take on design clients pro bono, be sure that they have the budget to accommodate what they’re looking for. This helps protect you from from failing at an insurmountable project.

Photos, Photos, Photos

As an interior designer, you need as many photos as possible. You’ll need great photos for your portfolio, your website, and your social media pages. In interior design, your pictures are the digital property that represent your talents. If you don’t have a professional camera, it’s time to invest in one. And if you aren’t proficient with leading editing software, consider hiring a freelancer. This will help save you some valuable time, and will ensure you put your best foot forward each time you post a photo.

Launch a Blog

A blog is the perfect foundation for an ideal SEO strategy. In fact, websites with blogs are nearly 500% more likely to get indexed in Google results pages. First and foremost, you should create an editorial calendar to keep your blogging efforts on track. Consistency is very important here.

Use contests and popular events to help launch your blog. For example, the annual One Room Challenge is an interior design challenge that encourages homeowners to redesign a single room in their home over the course of six weeks. Though the official challenge consists of 20 bloggers competing in this design showdown, hundreds of other participate unofficially. And many bloggers follow one another in a quest to become inspired by the work of others. Over the course of six weeks, many bloggers experience an influx of traffic during this time.

Image by MagicDesk from Pixabay
 

Upcoming interior design trends for the year ahead

The advances of technological innovations coupled with creativity create modern interior design trends that are rarely permanent. A trend that was new and inspirational a couple of years ago may not necessarily be on trend now, so it is more important than ever to create a space that is both comfortable and functional with a touch of originality.

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Classic interior trends have longevity because they embrace the basic form and function needed in a home, whereas some modern interior design trends tend to fade away as they reflect a current mood in society.

There are certain interior design trends that can stand the test of time, but also provide an inspirational cue for the rest of the house. Here interior design specialists Baytree Interiors talk us through some of the design trends set to be big in the year ahead.

Colour choices

Chances are that whatever colour you choose to paint your walls will be there for a long time, so choosing the right colour scheme is an important step for creating the perfect space. With thousands of colours to choose from, it can be daunting for anyone to choose a colour scheme, but our advice is to choose simple colours for the majority of the room and add a touch of bright colour to accentuate key areas, which can changed more frequently to fit your mood, trends and seasons.

Pastel colours allow you to move away from the clinical look of whites and magnolias while not overpowering a room. However, adding a bright colour to a feature wall creates a focal point that draws attention to a specific area of the room.

Furniture

Classic country furniture is still on trend this year and provides the perfect platform to create an eye-catching design. 2016 will see a wide range of bright and colourful furniture ranges to give a contrasting look to your home.

Mixing colours is also going to be a big trend this year as people look to create focal points throughout the home. With a huge range of colourful furniture paints available, upscaling is set to carry on being popular as people look to repurpose instead of buying new.

Noir furniture is also making a comeback in the bedroom; these French inspired designs are perfect for adding a touch of luxury to any bedroom.

Mixing furniture styles has become popular over the past couple of years and is set to continue into 2016. Antique and modern furniture can slot seamlessly into the same room, but for something a bit different try mixing mid-century furniture designs with industrial fixtures and fittings to create a minimalist theme.

Lighting

Strategically placed lighting is a simple yet effective way to change the ambience in a room with minimal effort. Pendant lights and chandeliers are a great choice when it comes to lighting, as are filament bulbs which provide a warm glow with a vintage look. With a range of different styles available from industrial to vintage and modern variants, pendant lights can suit any theme.

With the advances of LED lighting becoming more creative and cheaper for the mass market we will start to see LED lighting throughout the home. Mood lighting is set to become a popular choice as people move away from static standard lights and move to more complex designs.

filament-bulbs

Smart everything

Smart TVs have become the norm over the past few years, but technology is advancing at such a rate that just about everything will be smart in some way. There are already smart systems available to control your heating, open your garage door and turn your lights on and off, and as these systems become more affordable we will see them integrated into the home.

The coming year is shaping up to be an innovative and creative time for interior design as designers look to utilise technological advances to create new and imaginative products whilst still retaining some classic design traits.

Julian Potter from Baytree Interiors said, “It’s great to see that even in these technological times classic designs are still the bedrock of modern home interior designs. These classic touches provide a great platform to express yourself throughout your home without compromising on form or function.

“Bright and vibrant colours are rightly coming back into fashion, slowly banishing the days of magnolia walls into the past. This shows that people are once again looking for something a bit different and want to put their own stamp of individualism on their home.”

 

5 Awesome Interior Design Tips to Help You Relax at Home

We are living in a demanding world, of that there is no doubt. Considering that we are one of the richest countries in the world, why is it so hard to make ends meet? I think the problem is that the bulk of the countries wealth lies in the hands of a privileged few.

 

home interior design tips
Image via Flickr

 

We fight our way through the daily grind, trying to earn a crust, and our senses are bombarded constantly with technology. Telephones and computer screens raise our stress levels to the point at which we feel that we are going to explode. At the end of the day, however, we can return home and slam the door behind us, shunning the outside world.

 

Yes, at last we are home. The need to relax is all important in preparing us for the next day and our homes need to facilitate this. Here are some of my top tips for creating a relaxed atmosphere where you can unwind in the evenings.

 

Luxurious Flooring

Laying high quality carpet in your home will enable you to take off shoes and slippers and feel the opulence underfoot. Our feet, surprisingly, greatly affect our feeling of anxiety. This is why a whole industry has grown up around reflexology in the last five years. Let your feet breath and feel warm on new carpet. This is the most important tip.

 

Furniture

Do you own the latest designer sofa that came from a well known outlet, for only a couple of hundred pounds? You made a big mistake and wasted hard earned money. Consider replacing it with something a little more luxurious; a Chesterfield sofa, for example, is guaranteed to settle you, comfortably, into a relaxed state. Splash out on the finer things in life; it is a good investment.

A memory foam mattress on the bed will work wonders for your quality of sleep. They are very expensive to buy but will last for many years. Bed springs are becoming a thing of the past.

 

Colour

If your main rooms are painted in a bright colour, they are bound to have an affect on your ability to reach a calm state. Paint your rooms with neutral colours or opt for darker, rich tones such as maroon or plumb. Colour has been scientifically proven to affect mood.

 

Lighting

If you are still relying on central ceiling lights in all of your rooms, it is time to move into the 21st century. Install different lighting schemes, such as alcove lighting, under cupboard kitchen lighting and even concealed table lamps, all over the house. These alternative methods will calm the feel of a room by adding highlights and shadows. Remove fluorescent light fittings as a priority as the horrible flickering and quality of light is not good for the mood you are trying to achieve.

 

Keep Nice and Tidy

I find it impossible to relax in a cluttered room. Sort out all of your stuff. I bet a lot of it hasn’t been seen for years and will not be missed if it is thrown away. Stow away anything you are keeping in cupboards or on shelves where they should be. Keeping tidy will help you reach that zen like state of mind.

 

By following all of the above points, and any other steps you can think of, your home will become a peaceful haven from the rest of the world and a place to be envied. You have taken great strides in your quest to inner tranquility and are now able to shrug of the daily stresses with the closing of a door. Who could ask for more?

Interior Design Guide: Creating the Ultimate Bachelor’s Pad

Not all men experience living the privileged life of a successful bachelor. So when one goes through this stage of combined singlehood and expendable income, men seize the moment and create their one of a kind domain – the ultimate bachelor’s pad.

Basically, men to have a bachelor’s pad should be – single and owns a considerable amount of money to create a bachelor’s pad with a luxury interior design that goes beyond one’s imagination. Still depending on your resources, you can either buy a pad or find the perfect place to rent – a place that you can modify a bit to suit your taste, needs and your personality.

bachelor's room6
image via Flickr.com

Color Schemes

Who says interior decorating is a sole concern of women? Men have also become very particular when it comes to the look and feel of their abode. Though some color scheme ideas on pad decorating primarily falls on the wilder high-tech-sci-fi-minimalist or sometimes classy and elegant masculine feel, you should also be aware of what your guest, especially girls, will feel about your theme. Small rooms will go best with minimalist colors and a flood of light, but large spaces can benefit from a mix of dark masculine colors.

Furniture

When choosing furniture pieces for a bachelor’s pad consider those that make an impact on first sight. Go for the biggest L-shaped sofa with stylish mix of dark and light colors and soft leather feel. Black and white may be safe choices but red or black is great for impact and it rarely clashes with other colors too.

Appliance and Lighting

For highlighting and spot effect, have some mood lighting installed at strategic areas around your pad. A bachelor’s pad will never be a bachelor’s pad without a killer entertainment system. Keep in mind that this construes your status symbol as well as serves as an electronic equivalent of your maleness. Go for best and the biggest television you can afford and do the same for your surround sound system.  Don’t miss out on the latest gaming console too!

Lastly, don’t think about starting a bachelor’s pad without considering having your own bar! If you love throwing parties, a sophisticated bar unit is an essential. Moreover, you can also go get something truly obscene or any unnecessary luxury to set you apart from the rest. It could be a Jacuzzi, a huge barbeque grill on your terrace, a golf stimulator or a front half of a Ford Mustang in your living room!

interior design
Brian Patrick Flynn’s Bachelor Pad via hgtv.com

Design Trends in London Interior Decoration

london interior design

London is considered to be one of the world’s fashion capitals along with Milan, Tokyo and New York. Great fashion designers from around the globe often looked at these cities for the latest trends in fashion in style – not only on the runway but on home interior as well. London interior design is the trendsetter that sets the pace and the tone of what would be hot or not when it comes to interior decoration around the globe. People looking for styles that they can apply on their new flats, houses or apartments around London would want only the best designers to handle the job.

Luxury interior design is the forerunner of interior design industry in London. There are no hard or fast rules in achieving this look, but considering newer and more modern trends will make your home’s interior design even more stylish. Presently, the ton is very particular with darker tones and black to create focal points around the room. These shades of grey beautifully off sets colors at the lighter end of the spectrum creating a lush and classy look.

On the other hand, huge and oversized furniture became a thing of the past in London interior design. People finally realized that less is truly more and are slowly embracing the benefits of having ample room space. Following some Japanese minimalist design, many London homes also started to appreciate the greater feeling of space no matter how big or small their rooms are.

Many design gurus in the city are also seeing the onset of bold colors and bright pattern in home design. Some tropical countries have used bold colors for highlighting areas of a room and bright pattern always seem to create a cheery and happy atmosphere. Among the most notable trends in London interior design is the preference to all-white furniture. White sure are versatile and can become an instant backdrop or focal point of the room, but it wasn’t really very practical for families with small children.

Photo credits:  casaforma.com