Have you ever been into a business premise and been put off by the way things look? Fortunately, that is a rare experience because a bad or grubby image is bad for business. Of course, you want to deal with people and staff who are courteous and well turned out. You want to feel comfortable on their premises. You want to know that you are in good hands. Successful business trades first of all on its image. That image is vital and from web design to the uniforms you and your staff wear, it should be second to none. Here are a few tips to polish up your business image and make it work for you.
Website and all things virtual
For many businesses this is the first point of contact with their customers. Judge this by your own experience. How does it feel to be greeted by a website that looks professional? Does it make a difference if a website is easy to navigate? How frustrating is it if you can’t find the basic information you are looking for? All of these can slow down the process of your business and getting them wrong may mean that your customer goes elsewhere. Your competitor is only a click away. The things you see matter. Visual communication counts, and it can be made to work for your business.
Shop, office or place of business
This still plays a vital role in your success. Your premises should look the part. Make sure that your office or shop, or even stall is smart, freshly decorated and well organised. Make sure it is clean and functional. Make an effort to let your customer feel at home. Choose a colour scheme that links thematically with your business. There are amazing solutions for offices that allow you to mix comfort with practicality. You’ll need to think about lighting and spatial arrangements. If you have an open space you can divide it up with screens. Plants can make lovely additions to any working space. A simple thing to get right is the amount and type of light that you use. Make your place of business a place that people enjoy spending time in.
Uniforms and clothing
Being smart is nothing new. Well turned out personnel make a huge difference. You want to know that the person you are dealing with is professional. Looking smart and well turned out is a big part of that. Having a supply of uniforms and clothing can make even casual staff feel as if they are a part of the team. A dry cleaning pickup and delivery can be contracted to pick up uniforms but also your personal attire. You will be able to ensure that everything from suits to uniforms are cleaned professionally and delivered to the business.
Ensuring your business looks good is always going to work in your favour. Your customers are engaging with you partly because it makes them feel empowered and good to do so. Image is a vital tool for that and for good or bad that is predominately how buyers make decisions. So spruce things up and be prepared to smile and engage. It is all there for you to make the most of.
